It all started when a few friends and I were dishing over coffee about the fact that despite our city (Calgary, AB) becoming more metropolitan and "doggy savvy" there was still a lack of hip dog stuff available. We wanted the kind of funky dog accessories we had seen in magazines and in larger urban centres - what to do? Not being one to sit around and do nothing in the face of a style challenge, I decided to start a line of downtown dog accessories for my dog, Stella (a pretty little retired greyhound who acts as my inspiration and lovely test model), and all the other style hounds I just knew were out there. I hope you enjoy!